Billboard Articles & News

When you're on the verge of renting out a billboard, it's tempting to jump straight into the paperwork. After all, you've found a potential advertiser,

The traditional idea that saving enough for retirement is feasible for the average American is largely a myth. The reality is stark: most Americans have less than $25,000 saved, and many are underwater with their

The landscape of billboard advertising varies greatly between rural and urban areas. This difference is often attributed to the type of advertisers – local versus national. Here are some insights

If you find yourself with a vacant billboard or an expiring advertiser lease, look no further than the advertisers on neighboring billboards. These potential clients are often overlooked, yet they are right in front of

Starting Your Billboard Project You've found the perfect spot for your billboard, secured a ground lease, and are ready to start building. But where do you find the money for this venture? This question has crossed the minds of everyone in the billboard business,

Driving along highways, it’s common to spot billboards that have seen better days: weathered, graffiti-tagged, or simply falling apart. These structures, often in prime locations but in poor condition, represent unique

Successfully managing advertising revenue is critical for any media business, from billboards to digital platforms. Yet, one of the most challenging aspects can be ensuring timely payments from advertisers.

As businesses navigate the economic downturn, savvy advertising strategies are more crucial than ever. One timeless method stands out for its effectiveness and cost-efficiency: the "combo" billboard

In the world of billboard advertising, a sign can speak a thousand words — but none as crucial as the name of the company that puts it there. The act of naming your billboard company isn't just a

It's surprising to encounter poorly designed billboards even today, given the wealth of design knowledge and technology at our fingertips. To address this, I've compiled a set of fundamental design