Burkett Media Installs Fifth Watchfire Digital Billboard in Killeen, Texas

DANVILLE, Ill. and KILLEEN, TEXAS – (April 9, 2011) – Burkett Media, a rapidly growing independent billboard company in Austin, Texas, has installed its fifth digital billboard manufactured by Watchfire Digital Outdoor (www.watchfiredigitaloutdoor.com) in the Killeen, Texas market. The E-16mm, 10‘x36’ digital billboard is located on WS Young Drive at the entrance to Killeen Mall near the Central Texas Expressway.

The billboard was completely leased before installation, according to Beau Burkett, president of Burkett Media. Advertisers include both national and local companies, including a beverage company, furniture chain, restaurant franchise, hospital, electronics retailer and bank. The billboard has a waiting list of advertisers.

“Our new digital billboard is located at a stop light at the entrance to Killeen Mall, which gives advertisers excellent exposure,” said Burkett. The board is the only digital billboard located on WS Young Drive and replaced a 14‘x48’ static billboard.

This is Burkett Media’s fifth digital billboard manufactured by Watchfire Digital Outdoor. All of Burkett Media’s digital billboards in the Killeen market are E-16mm pixel pitch, which Burkett feels gives him the best combination of appearance and return on investment. Maintaining a single pixel pitch across all boards in a single market provides consistency to companies that advertise on multiple billboards.

“Watchfire digital billboards are crisper and brighter than the competition, and my advertisers recognize the difference,” said Burkett. “In addition to looking better, Watchfire boards work well, which allows me to focus on my business. If something does happen, their customer service and support is the best in the industry, hands down.”

Burkett Media is considering future sites for digital billboards, and plans to turn to Watchfire for those boards as well. “We are completely satisfied with the consistency and performance of Watchfire’s billboards. My advertisers and their ad agencies feel the same way,” said Burkett.

Watchfire has a full line of digital billboards designed to suit almost any need, including the new True-12mm, True-16mm, True-19mm and E-16mm digital billboard products. Watchfire is the only manufacturer that fully encapsulates all of its LED modules in a thick bed of silicone gel, enabling the modules to operate reliably even in the harshest conditions. Watchfire billboards are known for durability, which is enhanced by their streamlined design, minimizing the number of parts and connections to improve field performance and reliability. All Watchfire digital billboards feature lightweight extruded aluminum cabinetry with precision-mitered corners, solid welds and stainless steel fasteners, which allows for low-cost, fast installation and simplified maintenance. Watchfire’s warranty, lead times, customer support, and no-fee software are considered to be the best in the industry.

View a free video of success tips from billboard operators who have made the switch to digital billboards at www.watchfiredigitaloutdoor.com/burkett

About Watchfire Digital Outdoor

Watchfire Digital Outdoor engineers and manufactures the best-looking, most-durable digital billboards available anywhere. The company is the digital billboard division of Watchfire, which has been manufacturing high-quality outdoor electric signs since 1932. Watchfire has been manufacturing LED signs since 1996 and has more than 40,000 outdoor LED signs in daily operation throughout North America. Headquartered in Danville, Ill., Watchfire Digital Outdoor has more customers than any other digital billboard manufacturer. For more information, visit www.watchfiredigitaloutdoor.com