Harvco Signs Installs Watchfire Digital Billboard in Alberta, Canada

DANVILLE, Ill. – (March 23, 2011) – Harvco Signs, of Dunmore, Alberta, Canada, selected Watchfire Digital Outdoor (www.watchfiredigitaloutdoor.com) to manufacture and install its newest digital billboard. The billboard is a True-16mm 10‘x20’ board located on Kingsway Avenue S.E. in Medicine Hat, Alberta. The location has a traffic count of 25,000 vehicles daily.

This installation is Harvco Signs’ third digital billboard, and the first digital billboard manufactured by Watchfire Digital Outdoor. Harvco Signs owner, Len Blackman, says he selected Watchfire because of the company’s superior product and excellent service both before and after the sale.

“Everyone at Watchfire has exceeded my expectations. I can’t say enough good things about their product and customer service,” said Blackman. “The imagery on the Watchfire board far surpasses other digital boards in the market, and every area of the company--including sales, installation and service--has been fantastic. I have recommended Watchfire to other billboard operators because they are the best.” Medicine Hat is a competitive digital billboard market, with three other companies offering digital billboards. Despite this, Harvco Signs’ billboard is 100 percent leased by advertisers, including a car dealership, music festival, retailers and service providers.

Blackman said he has been disappointed with other digital billboard manufacturers. One of his boards malfunctioned and was down for nine days over the prime holiday season. Harvco Signs was forced to refund $4,200 to advertisers. “I received terrible service and didn’t even get an apology. The billboard was only nine months old, and I expect the boards to perform better than that,” said Blackman. Blackman plans to install more digital billboards and will return to Watchfire as his manufacturer of choice.

With its True-16mm, True-19mm and new E-16mm, Watchfire has an entire line of digital billboard products to suit almost any need. Watchfire billboards have the deepest color palette in the industry and utilize state-of-the-art whole sign color calibration. Watchfire is the only manufacturer that fully encapsulates its LED modules in a thick bed of silicone gel, enabling the modules to operate indefinitely even in the harshest weather conditions. Durability is further enhanced by Watchfire’s streamlined engineering, which focuses on driving down parts counts and connections, improving projected reliability. All Watchfire boards feature lightweight extruded aluminum cabinetry that complies with IBC 2006 standards and allows for low cost, fast installation and streamlined maintenance. Watchfire’s warranty, lead-times, customer support, and software are considered to be the best in the industry.

For information on how other operators are breaking the mold and finding new ways to profit from digital billboards, download a white paper at www.watchfiredigitaloutdoor.com/HarvcoSigns

About Watchfire Digital Outdoor

Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 10 years, and has more than 35,000 outdoor LED signs in daily operation throughout North America. Watchfire Digital Outdoor has more customers than any other digital billboard manufacturer. The company is located in Danville, Ill. with marketing and sales operations in Indianapolis. For more information, go to http://www.watchfiredigitaloutdoor.com.