LCS Launches Large Format Amphibious Billboards in New Zealand

Auckland, New Zealand (November 12, 2008) - LCS The Media Experts recently towed an on-water billboard in Auckland Harbor establishing it as the first amphibious billboard to be displayed in New Zealand.

The large format mobile sign was pulled throughout the Auckland Harbor by a small vessel and featured banners promoting a new airline company called Jetstar Airways. As the first amphibious billboard in New Zealand, the innovative medium’s 450 square feet of advertising space caught the eyes and attention of curious onlookers including commuter traffic on the Auckland Harbor bridge.

The patented advertising billboards, designed and distributed by the United States based corporation bbi Display Systems, (bbi), have already been successfully introduced in several other countries and are widely used by many major brands. A few advertisers who have used the medium for promotions and campaigns include Heineken, Disney, McDonald’s, Honda and Toyota.

“There is an increasing demand for alternative advertising solutions and new ways to reach consumers. bbi’s amphibious billboards provide advertisers with the ability to place messages in any location they desire, whether on land or water” say Eric Wickland, National Sales Director of bbi.

About bbi Inflatable Display Systems bbi Inflatable Display Systems, is a privately held California corporation with offices located in Malibu, California. Over the past 5 years, the idea to design and build a billboard capable of performing on land or sea has undergone painstaking development with rigorous testing of many proto-types. The result is bbi's U.S. patented and International patent pending inflatable billboard that has evolved into an extremely efficient, effective and reliable design. BBI is recognized as the global leader of on-water advertising and inflatable billboards. For more information, please visit www.bbidisplays.com

About LCS The Media Experts LCS The Media Experts is one of leading suppliers of effective media solutions and official distributor of bbi Display Systems in New Zealand. Over the last 12 years LCS has developed into an acknowledged market leader in wide format digital media in New Zealand. The company continues to evolve and develop today with new strategies and products for the ink cartridge market and the display stand market in New Zealand. LCS offers a wide variety of products including wide format digital media, signage media & supplies, screen printing media, ink & printer cartridges for digital printers, and display stands & systems.

Contact: Eric Wickland Marketing Director bbi Display Systems 1-310-456-1413 ericwickland@bbidisplays.com