LED Billboard Color - More than a Numbers Game
Press Release
New technical article takes a revealing look at color quality versus quantity.
Milwaukee, WI, April 21, 2008 . . . Adaptive Micro Systems LLC today announces the introduction of a new technical white paper that examines the realities of color as they relate to the overall image quality of LED billboards.
Billions and Trillions of Colors. A Visible Difference? provides readers with valuable insights regarding color that may be a revelation to many. For example, the technical paper points out that manufacturer promises of billions or even trillions of colors are not necessarily the best barometers of color quality. Why? According to many estimates, the human eye is only capable of discerning around 10 million colors. In addition, regardless of what displays are capable of generating, the images placed on them tend to come from standard sources that typically have their own limits of no more than 16.7 million colors.
"As this latest Adaptive Micro Systems technical document indicates, pushing the color envelope really means you end up paying for processing horsepower that simply isn't needed," says Morgan Marks , Vice President Billboard Sales at Adaptive Micro Systems. "This is why Adaptive is far more concerned with the correctness of the colors you can see, rather than the ability to produce color variations you can't see."
The real trick with LED image quality is balancing the colors to accommodate variations from one LED to the next. Adaptive "color tunes" its LEDs to mitigate variation and employs a technique called gamma correction to assure a high degree of color consistency, both across a board and over time, even if individual panels need to be replaced.
"From our perspective, the more you know about color, the more likely you are to get a billboard that meets or exceeds your expectations for image quality and long-term value," notes Olinger. Adaptive's latest technical paper can be obtained by calling 414-357-2020 or is available on-line at http://www.adaptivedisplays.com. It can be found in the Learning Center section of the site under the Documentation & Manuals sub-menu.
About Adaptive Micro Systems LLC
Founded in 1978, Adaptive Micro Systems is the leading supplier of indoor and outdoor programmable LED electronic display systems. The ALPHA(r) brand is the defacto industry standard for multiple indoor applications as diverse as state lotteries to manufacturing automation. Adaptive's Eclipse(tm) brand is fast becoming the popular choice for any digital display need from commercial on- and off-premise advertising to integrated transportation information systems. Adaptive leverages its US, Malaysian and European manufacturing, sales and service capabilities to provide high-value solutions and world-class customer support. For more information visit www.adaptivedisplays.com or contact us at 414.357.2020. FOR IMMEDIATE RELEASE