Articles

Can you imagine what it would be like if you drove hundreds of miles without seeing any billboards? Where would you eat when you got hungry? Where would you sleep? How nervous would you get when your gas tank reached an eighth of a tank? Would you worry more when you can't find a gas station and have no idea how far the next station is?

In order to produce successful ads, you must give people exactly what they want. This article will teach you why people buy the things they do so you can design your ads to fulfill these needs.

Have you ever wondered why people buy the things that they do? Do you think that psychology plays a major role in our purchasing behaviors? This article will teach you how to understand consumers’ lifestyles, and it will show you how to make your ads appeal to people in each phase of life.

A great product will fail unless the public is aware of its existence. So it is our job as advertisers to inform the public of our products. The best way we can do this is to create an effective advertising campaign.

Remember that old saying, "Money doesn't grow on trees?" Unfortunately with the current condition of the economy we are finding that money is harder and harder to acquire. Jobs are decreasing and the unemployment rates are increasing. This is why it is so important to make the most out of every dollar.

Not much has changed in outdoor advertising over the past 100 years, but the industry is poised for an evolution that will boost revenues significantly.While traditional mass market media has struggled in recent years, the introduction of digital billboards is helping the outdoor advertising industry thrive. Outdoor advertising has become a frontline contender for advertising investment dollars.

So you’re thinking about digital outdoor. We happen to know there’s a lot more on your mind than which manufacturer you should choose. You, like most independent outdoor operators, no doubt have your share of questions about stepping up to digital outdoor.

Watchfire Digital Outdoor (watchfiredigitaloutdoor.com) expanded its presence in Louisiana with the installation of two new 19mm digital billboards in the Shreveport/Bossier City market. The 10’6” x 36’ billboards were purchased by Ace Outdoor and are installed in Bossier City, La., along the new Benton Road overpass.

Consider the traditional media plan for a rotary bulletin campaign. By blanketing any one city the advertiser receives great branding and the audience typically receives useful and engaging information. To its disadvantage, this open-ended communication has lacked interactivity or dialog with the audience.

So you're building a billboard but you're a little worried about some potential tree obstructions. The time to confront this problem is now, before you begin construction. Trimming trees and vegetation is always something people procrastinate on. And that's a terrible idea. What can be a fairly easy fix can turn into an unsolvable problem if you wait until the sign is built.