Articles

There is a right way and a wrong way to build a billboard. Unfortunately, the punishment for not building the right way can be crushing – from $10,000 to move the sign to total loss of your investment if property damage leads to expensive litigation. Building a billboard the correct way is essential to prospering in the outdoor billboard business.

We've all had biology in high school, and can probably name some of the parts of a frog. But can you name the parts of a billboard, and what they do? Let's take a quiz and see.

We won’t even worry about trashing the stock market – it’s already trashed itself. If you are happy losing 40% of your investment as the end result of chasing after 8%, then stick with stocks. If you have higher goals, however, then a small investment in the outdoor advertising “billboard” business may be right for you.

For most billboard owners, your big boss is city hall. Without their permit and approval, you cannot build, or rent, or maintain your billboard.

There is a certain amount of trust that goes into a billboard ground lease. The landowner doesn’t really know you that well, and the amount you are offering is not that huge, so there is the unwritten assumption that you will not do anything to displease them.

I started building billboards straight out of college, with no knowledge of what I was doing and not much capital to work with. All I had was the desire to make money and an almost equally powerful fear of failure.

Lamar Advertising Company,one of the three largest outdoor operators in the U.S.,has made a second quarter revenue forecast of $282 million,as compared with analysts’ estimates of $284.4 million.

Tampa,Florida has voted to allow digital billboards- but in a very limited way. As part of settling a year-long lawsuit with Clear Channel Outdoor and CBS Outdoor,the city voted 5-2 to allow each company to erect no more than 6 digital signs in Tampa.

DANVILLE, Ill. and WOLFEBORO, NH – (June 15, 2009) – Although a relative newcomer to the outdoor advertising business, Wolfeboro, NH-based Trellis Realty Management is making its mark on New Hampshire’s advertising scene

In my 20 years of advertising sales and consulting, it becomes very clear as to why clients do not buy from sales people. In order to get to the root of the “solution” you must first and foremost place yourself in the prospect’s shoes.