Articles

As you embark on your journey to rent a billboard, you've found a potential advertiser and you're about to meet with them. Should you present the contract right at the outset, aiming for a quick closure? Unless you want to risk losing the sale, it's recommended not to. In the realm of billboard rentals, the most effective strategy often involves closing the deal through a technique called

As someone who has been in the billboard business for decades, I am often asked how I would approach entering the industry today, considering the rapid changes and developments. Here are some

When planning to build a billboard, you might wonder whether to construct a "stack" unit, which offers both advantages and disadvantages. Before making a decision, it's crucial

One of my favorite billboard case studies was the sign I purchased and brought back to life on Highway 75 near Plano, Texas. It’s a perfect example of what smart billboard deals look like and there are similar opportunities like this still available across America if you seek them out.

Billboards have very few management responsibilities. You build the sign once every 30 years or more, and you rent the ad space

The only thing better than building a billboard from scratch is buying a billboard that is already built and operating at a great price. When you buy a pre-existing billboard, you don’t have the stress of having to build it

You can’t watch television without being concerned about the future of America and, even more particularly, your finances. Relying on others is no longer a good plan. Living paycheck to paycheck –

When I first got into the billboard business I was always searching for areas that had plentiful billboard locations to examine. And then I found a small town in a very desirable area that only had one legal

When Lyndon Johnson enacted the Highway Beautification Act in 1965, he had to choose the limits of the area covered under the law. Since he assumed that billboards would need to be near the road, he ......

Most people start small and then think bigger over time. I’ve always found it better to think big and then work backwards to ascertain what you have to accomplish to get there.