Articles

If you find yourself with a vacant billboard or an expiring advertiser lease, look no further than the advertisers on neighboring billboards. These potential clients are often overlooked, yet they are right in front of

Starting Your Billboard Project You've found the perfect spot for your billboard, secured a ground lease, and are ready to start building. But where do you find the money for this venture? This question has crossed the minds of everyone in the billboard business,

Driving along highways, it’s common to spot billboards that have seen better days: weathered, graffiti-tagged, or simply falling apart. These structures, often in prime locations but in poor condition, represent unique

Successfully managing advertising revenue is critical for any media business, from billboards to digital platforms. Yet, one of the most challenging aspects can be ensuring timely payments from advertisers.

As businesses navigate the economic downturn, savvy advertising strategies are more crucial than ever. One timeless method stands out for its effectiveness and cost-efficiency: the "combo" billboard

In the world of billboard advertising, a sign can speak a thousand words — but none as crucial as the name of the company that puts it there. The act of naming your billboard company isn't just a

It's surprising to encounter poorly designed billboards even today, given the wealth of design knowledge and technology at our fingertips. To address this, I've compiled a set of fundamental design

In the evolving landscape of outdoor advertising, securing long-term ground leases for billboards remains a pivotal factor in ensuring the sustained profitability and value of billboard investments. Reflecting on

In today's competitive advertising landscape, understanding and aligning with your advertisers' goals is more crucial than ever. The key to successfully leasing billboard space is not just in presenting your

Securing a legal spot for a billboard is just the first step in a nuanced process of deciding on the best size and type for your investment. The landscape of outdoor advertising has evolved, offering a diverse array of option