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It's surprising to encounter poorly designed billboards even today, given the wealth of design knowledge and technology at our fingertips. To address this, I've compiled a set of fundamental design

In the evolving landscape of outdoor advertising, securing long-term ground leases for billboards remains a pivotal factor in ensuring the sustained profitability and value of billboard investments. Reflecting on

In today's competitive advertising landscape, understanding and aligning with your advertisers' goals is more crucial than ever. The key to successfully leasing billboard space is not just in presenting your

Securing a legal spot for a billboard is just the first step in a nuanced process of deciding on the best size and type for your investment. The landscape of outdoor advertising has evolved, offering a diverse array of option

We all know that a recession is looming for the U.S. economy – but what will the impact be on the billboard industry? American billboards have been around for over 100 years and have weathered every major recession in U.S. history, all the way back to the Great Depression. And the results are pretty remarkable. Billboards have proven to be highly success

When you encounter a billboard structure that deviates from the standard – such as the one featured in

When it comes to advertising mediums, mobile billboards often make bold claims about their visibility and effectiveness. However, it's essential to understand their limitations, particularly if you find

As you embark on your journey to rent a billboard, you've found a potential advertiser and you're about to meet with them. Should you present the contract right at the outset, aiming for a quick closure? Unless you want to risk losing the sale, it's recommended not to. In the realm of billboard rentals, the most effective strategy often involves closing the deal through a technique called

As someone who has been in the billboard business for decades, I am often asked how I would approach entering the industry today, considering the rapid changes and developments. Here are some

When planning to build a billboard, you might wonder whether to construct a "stack" unit, which offers both advantages and disadvantages. Before making a decision, it's crucial