Articles

Billboards have always been based on extremely long ground lease lengths – as long as 30 years or more. While that’s great for the billboard owner, it can sometimes be a challenge to explain to the property owner why they are so lengthy. So what are the explanations?

Not all billboards are created equal and some have some really big hurdles to get over in order to find a suitable advertiser. These hurdles can include poor visibility, low traffic count, bad demographics and

One thing I learned from past recessions is that billboard revenues are extremely “elastic”. They can go up or down significantly based on how the economy is doing. Although there is typically a renter for every sign,

Making money is the goal of building or buying a billboard sign. However, if you don’t know what you’re doing you can actually lose money instead of making it. So what are the top six ways to screw up your billboard investment

We’ve all heard the old adage that once you learn to ride a bicycle you never forget it. Well, the this is also true with the entire “out-of-home” advertising industry. The skills from one segment of the industry

The average billboard ground lease is 20 years. Since you only have one shot every 20 years to negotiate your ground lease, it is imperative that you do a good job at it.

DANVILLE, Ill. — (August 29, 2017) — In another advancement for digital billboard operators, Watchfire Signs announces an industry-exclusive pre-sale ...

Public outdoor valuations declined during the third quarter of 2015, in line with a general drop in the stop market. The three public outdoor companie...

A couple weeks ago a digital sign sales executive told me that high resolution 16 mil digital billboards are outselling lower resolution 20 mil digital billboards by a ratio of 8:1. I've asked digital sign sales people why and they've told me that costs have fallen to the point where a 16 mil digital billboard is only about 10% more expensive than a 20 mil board.

Solar panels still have their drawbacks, foremost their dependence on good weather. Solar panels work best in locations without cloud coverage (Lamar uses solar panels on their signs between Las Vegas and Mojave County for instance) but a sign like our client’s in the Pacific Northwest often has to contend with rain and overcast skies. Our client added batteries to cover these overcast periods. Despite the drawbacks, in the right situation—such as a sign without power—solar panels can prove much more affordable than the alternatives.