Swift Outdoor Debuts Second Watchfire Digital Billboard; Advertising Space Already Booked a Year in Advance

DANVILLE, Ill. and WACO, Texas – (October 7, 2008) – Swift Outdoor Advertising Company of Waco, Texas installed its second 19mm digital LED billboard manufactured by Watchfire Digital Outdoor (http://www.watchfiredigitaloutdoor.com), at 815 Lake Air Drive in the center of Waco.

Just one month after installing the 19mm 7’4” x 22’ digital billboard, advertising space on the board had been booked a year in advance by businesses seeking to capitalize on its eye-catching messages and excellent location. 

Digital billboards are appealing to outdoor advertisers because they can be updated simply and remotely in minutes, using software and a high-speed Internet connection. Digital billboards also allow multiple advertisements on the same board, and because the messages can be changed quickly, they work well for advertisers with time-sensitive messages or multiple product lines.  Local TV stations, medical professionals, hospitals, home product companies, nonprofits and others are among the many advertisers that have scheduled their messages on the new digital billboard for the next year.

“We chose Watchfire again because they manufacture a premier digital board and that says a lot about our company,” says Kris Tooley, president of Swift Outdoor.  Tooley says his company’s experience with its first Watchfire digital billboard prompted Swift to act quickly to purchase a second board.

“Watchfire’s warranty and support are the absolute best in the business and their picture quality and color palette are unmatched,” said Tooley.  “Another big benefit for my business is their support staff, which guided me through every step of the purchase and installation.”

Watchfire Digital Outdoor produces the industry’s only 19mm pixel pitch billboard—which packs 768 LEDs into every sq. ft.—and is capable of producing 281 trillion colors, the most in the industry. It is the only manufacturer that fully encapsulates the LED module in a thick bed of silicone gel, which enables the LED boards to operate in extreme weather conditions: 180+ days completely submerged in water, 60 days in a salt-spray chamber, and temperatures ranging from -40° F to 120° F. In areas where heat and humidity are both high, the silicone gel encapsulation protects the boards from humidity and moisture, greatly improving projected reliability. All Watchfire boards feature unique extruded aluminum cabinetry and a streamlined electronics design that improves operation and simplifies maintenance. Watchfire’s warranty, lead-times, customer support, and no-fee software are considered to be the best in the industry. Watchfire boards comply with the 2006 International Building Code.

In an effort to ensure their customers make the best possible billboard investment, Watchfire offers a free guide on how the Economic Stimulus Act can provide up to $100,000 in tax cuts on digital billboards purchased in 2008.  The guide is available at www.watchfiredigitaloutdoor.com/taxcut4.

About Watchfire Digital Outdoor Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 10 years, and has more than 12,000 outdoor LED signs in daily operation throughout North America. Watchfire Digital Outdoor is located in Danville, Ill. with marketing and sales operations in Indianapolis. For more information, go to http://www.watchfiredigitaloutdoor.com.