Articles

Mile High Outdoor Installs First Digital Billboard in Grand Junction, Colo. DANVILLE, Ill. and GRAND JUNCTION, Colo. – (September 25, 2012) – Interstate 70 Business at Main Street in Grand Junction, Colo., is the location of the city’s first digital billboard, installed by Mile High Outdoor (www.milehighoutdoor.com) and manufactured by Watchfire Digital Outdoor (www.watchfiredigitaloutdoor.com). The 10’ x 30’, 19mm digital billboard replaces a static billboard in the same location.

Consumers today are a fickle group and technology has helped force most consumers to a point of Media Disconnect. As consumers we love the connectivi...

Google has a new mapping system called community maps. It allows the users to input their own information onto a community map and save the map. This is a valuable free tool for the billboard owner to map and locate his property with interactive mapping. With this tool the billboard owner can create for free, unlimited amounts of information about billboards that need to be sold, rented, or even maintained by the billboard company.

We all know that men and women were created equal in the beginning. However, when it comes to buying habits, are men and women really from two different planets? This article will show you what type of ads appeal to men and women.<!--

People today are living longer than ever. In the United States, 12.4% of the population is over age 65. However, most advertisements do not appeal to people over age 65. Did you know that people over age 50 eat out more than any other population group?

Believe it or not, young people are an advertiser’s best investment. Yet they are ignored and pushed aside by most salesmen. These salesmen seem to think that selling to teenagers is a complete waste of time.

Advertising is everywhere, from the subways to the sky. As advertisers, we are constantly coming up with new ideas and ways to spice up our current ads. Of course we all know how important advertising is.

Throughout my life, I've seen billions of ads. Several of these ads are good, and several are bad. Since advertising is expensive, it is important for us learn how to produce successful ads so we don't waste any money on bad advertisements.

All great advertisements have powerful copy. These ads have special ways to convince us that we need to buy their product. But how do these words actually make us buy? This article will show you how to choose money-making words for your ads.

The colors you use for an advertisement are more important than the actual wording of the ad. The reason for this is the colors (and graphics) capture the consumers’ attention then causes them to read your ad