Articles

Billboards are becoming more and more popular today. Perhaps it's because they reach more people for cheaper prices than any other type of media. Or perhaps it's because people are spending much more time in their vehicles now than ever before.

Digital billboards are the latest greatest thing on the outdoor advertising scene right now but companies using them are finding that they present some unique problems. One major issue outdoor advertisers are facing is communicating with their digital signs through the internet.

Auto dealers throughout the U.S. are increasingly turning to a new advertising method that provides significantly greater flexibility and effectiveness at a considerably lower cost. Watchfire’s LED signs have become the new advertising method of choice for many dealerships.

Recently, one of our employees received an email from a valued client. The email said that important information was attached and to open the attached weblink to retrieve it. The employee opened the weblink and found a Google sign in page. The employee was asked to sign into their Google account to get the promised information.

SloanLED to feature V180 products at Booth 3525 at the ISA International Sign Expo, April 4-6, in Las Vegas

Palmetto Outdoor Media enters the digital arena with the market’s first digital billboard in Walterboro, SC. Formetco's F4X digital billboard is well received by the community.

Watchfire Product Innovations, Slim Cabinet Design Highlighted at 2013 ISA Sign Expo Simplified Design, Energy Efficiency and Reliability Enhance Value of Sign Dealer Partnerships

Target Signs Converts Six Billboards to Digital with Watchfire Digital Outdoor Digital Advertising Investment Proves Profitable GILLETTE, Wyo. and DANVILLE, Ill.

Mile High Outdoor Installs First Digital Billboard in Grand Junction, Colo. DANVILLE, Ill. and GRAND JUNCTION, Colo. – (September 25, 2012) – Interstate 70 Business at Main Street in Grand Junction, Colo., is the location of the city’s first digital billboard, installed by Mile High Outdoor (www.milehighoutdoor.com) and manufactured by Watchfire Digital Outdoor (www.watchfiredigitaloutdoor.com). The 10’ x 30’, 19mm digital billboard replaces a static billboard in the same location.

Consumers today are a fickle group and technology has helped force most consumers to a point of Media Disconnect. As consumers we love the connectivi...