Articles

SloanLED to feature V180 products at Booth 3525 at the ISA International Sign Expo, April 4-6, in Las Vegas

Palmetto Outdoor Media enters the digital arena with the market’s first digital billboard in Walterboro, SC. Formetco's F4X digital billboard is well received by the community.

Watchfire Product Innovations, Slim Cabinet Design Highlighted at 2013 ISA Sign Expo Simplified Design, Energy Efficiency and Reliability Enhance Value of Sign Dealer Partnerships

Target Signs Converts Six Billboards to Digital with Watchfire Digital Outdoor Digital Advertising Investment Proves Profitable GILLETTE, Wyo. and DANVILLE, Ill.

Mile High Outdoor Installs First Digital Billboard in Grand Junction, Colo. DANVILLE, Ill. and GRAND JUNCTION, Colo. – (September 25, 2012) – Interstate 70 Business at Main Street in Grand Junction, Colo., is the location of the city’s first digital billboard, installed by Mile High Outdoor (www.milehighoutdoor.com) and manufactured by Watchfire Digital Outdoor (www.watchfiredigitaloutdoor.com). The 10’ x 30’, 19mm digital billboard replaces a static billboard in the same location.

Consumers today are a fickle group and technology has helped force most consumers to a point of Media Disconnect. As consumers we love the connectivi...

Google has a new mapping system called community maps. It allows the users to input their own information onto a community map and save the map. This is a valuable free tool for the billboard owner to map and locate his property with interactive mapping. With this tool the billboard owner can create for free, unlimited amounts of information about billboards that need to be sold, rented, or even maintained by the billboard company.

We all know that men and women were created equal in the beginning. However, when it comes to buying habits, are men and women really from two different planets? This article will show you what type of ads appeal to men and women.<!--

People today are living longer than ever. In the United States, 12.4% of the population is over age 65. However, most advertisements do not appeal to people over age 65. Did you know that people over age 50 eat out more than any other population group?

Believe it or not, young people are an advertiser’s best investment. Yet they are ignored and pushed aside by most salesmen. These salesmen seem to think that selling to teenagers is a complete waste of time.