Articles

How much does it cost to construct a 14 by 48, two-sided, illuminated, 40 foot above ground billboard? My rule of thumb is $30,000 for wood structure, $60,000 for a steel monopole structure, and $350,000 for a digital billboard.

Outdoor marketing is widely considered to be one of the best advertising solutions currently employed by small and large businesses altogether. Much l...

Spending just a few extra minutes on laying out the placement of you new billboard sign can save you thousands of dollars and lots of anguish down the road – maybe even save your whole sign!

In the over 300 billboard signs I have owned, only two have been lost to development. I achieved this not out of sheer luck, although I have been lucky, but by being proactive about avoiding risks and mitigating the risks I can’t avoid.

FORT WAYNE, Ind.—Graycraft Signs of Warsaw, owned and operated by Scott Gray, unveils the nation's largest 12mm Watchfire Digital Message Center bui...

What is bigger than a bread box, made out of wood, and creates cash flow? The answer is a wooden outdoor billboard sign. No other pile of wood can create up to a 100% return on investment annually.

Finding new locations for billboards has never been harder. All of the easy ones are long gone. It looks hopeless, doesn’t it? W-R-O-N-G! I’ve heard this from so many people over the years. And those who gave up almost immediately definitely set in stone their failure in the billboard business. But those who persevere and think creatively --“outside the box” -- seem to always find locations and prosper.

So you have a billboard that won’t rent. Maybe you need to change you attitude to get it sold. Here’s the deal: everyone would take it for free, right? Sure they would. Thank God you have a commodity that everyone wants.

“Flagging a sign” is an imperfect art that allows you to get a read on the height of your proposed billboard visually from the street. It is normally done one of two ways”

Every two-sided billboard has two distinctly different ad faces to rent -- the right-hand read and the left-hand read. The right-hand read is the side of the sign that is seen on the right-hand side of the street, while the left-hand read is the side that is always seen on the other side of the road, beyond the lane carrying traffic the other direction.