Articles
High Resolution Digital Billboards Becoming More Popular
Article
A couple weeks ago a digital sign sales executive told me that high resolution 16 mil digital billboards are outselling lower resolution 20 mil digital billboards by a ratio of 8:1. I've asked digital sign sales people why and they've told me that costs have fallen to the point where a 16 mil digital billboard is only about 10% more expensive than a 20 mil board.
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How Do You Power a Sign Without Power?
Article
Solar panels still have their drawbacks, foremost their dependence on good weather. Solar panels work best in locations without cloud coverage (Lamar uses solar panels on their signs between Las Vegas and Mojave County for instance) but a sign like our client’s in the Pacific Northwest often has to contend with rain and overcast skies. Our client added batteries to cover these overcast periods. Despite the drawbacks, in the right situation—such as a sign without power—solar panels can prove much more affordable than the alternatives.
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Billboard Construction Costs
Article
How much does it cost to construct a 14 by 48, two-sided, illuminated, 40 foot above ground billboard? My rule of thumb is $30,000 for wood structure, $60,000 for a steel monopole structure, and $350,000 for a digital billboard.
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How to Market an Outdoor Sign Correctly
Press Release
Outdoor marketing is widely considered to be one of the best advertising solutions currently employed by small and large businesses altogether. Much l...
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BETTER SAFE THAN SORRY ON BILLBOARD SETBACKS
Article
Spending just a few extra minutes on laying out the placement of you new billboard sign can save you thousands of dollars and lots of anguish down the road – maybe even save your whole sign!
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PLAN FOR DEVELOPMENT -- AND SAVE YOUR BILLBOARD SIGN!
Article
In the over 300 billboard signs I have owned, only two have been lost to development. I achieved this not out of sheer luck, although I have been lucky, but by being proactive about avoiding risks and mitigating the risks I can’t avoid.
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Graycraft Signs of Warsaw Unveils Digital Message Center at Sweetwater Sound
Press Release
FORT WAYNE, Ind.—Graycraft Signs of Warsaw, owned and operated by Scott Gray, unveils the nation's largest 12mm Watchfire Digital Message Center bui...
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HOW TO BUILD YOUR RETIREMENT WITH A PILE OF WOOD - IN THE OUTDOOR BILLBOARD BUSINESS
Article
What is bigger than a bread box, made out of wood, and creates cash flow? The answer is a wooden outdoor billboard sign. No other pile of wood can create up to a 100% return on investment annually.
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WHEN LOOKING FOR BILLBOARD LOCATIONS, THINK OUTSIDE THE BOX!
Article
Finding new locations for billboards has never been harder. All of the easy ones are long gone. It looks hopeless, doesn’t it? W-R-O-N-G! I’ve heard this from so many people over the years. And those who gave up almost immediately definitely set in stone their failure in the billboard business. But those who persevere and think creatively --“outside the box” -- seem to always find locations and prosper.
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HOW TO RENT THE IMPOSSIBLE BILLBOARD THAT NOBODY WANTS
Article
So you have a billboard that won’t rent. Maybe you need to change you attitude to get it sold. Here’s the deal: everyone would take it for free, right? Sure they would. Thank God you have a commodity that everyone wants.
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